PRIVACY POLICY

1. INTRODUCTION

Home Rank (“Home Rank,” “Company,” “we,” “us,” or “our”) operates a nationwide comparison, advertising, and lead generation platform connecting consumers with home service providers and related professionals.

This Privacy Policy describes in exhaustive detail how we collect, use, process, store, share, monetize, disclose, retain, and protect information.

By accessing or using the Platform, you acknowledge that you have read, understood, and agreed to this Privacy Policy.

If you do not agree, do not use the Platform.

2. SCOPE

This Privacy Policy applies to:

• Website visitors
• Lead submitters
• Service providers
• Advertisers
• Affiliates
• API partners
• CRM users
• Any individual interacting with our services

This Policy applies regardless of device or method of access.

3. INFORMATION WE COLLECT

We may collect the following categories of information:

A. Information You Provide Directly

When you submit a request, create an account, or contact us:

• First and last name
• Email address
• Phone number
• ZIP code
• Street address
• Property details
• Budget information
• Project timeline
• Property ownership status
• IP address at submission
• Any additional text you submit
• Uploaded documents (if applicable)

Submission of inaccurate information may result in suspension or blocking.

B. Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address
• Approximate geolocation (city or ZIP derived from IP)
• Browser type
• Device type
• OS version
• Screen resolution
• Time zone
• Entry page
• Exit page
• Page depth
• Scroll tracking
• Click events
• Hover events
• Form interactions
• Session duration
• Referrer URL
• Error logs
• Network information
• Unique device identifiers

We reserve the right to expand tracking mechanisms as technology evolves.

C. Advertising & Attribution Data

We may collect and store:

• gclid
• gbraid
• wbraid
• fbclid
• utm_source
• utm_medium
• utm_campaign
• utm_term
• utm_content
• Click IDs
• Lead IDs (UUID)
• Conversion timestamps (UTC ISO format)
• Campaign IDs
• Traffic segmentation data

Used for:

• Google Ads Offline Conversions
• GA4 measurement
• Multi-touch attribution
• Fraud detection
• Campaign optimization
• Audit compliance
• Dispute resolution

Attribution data may be retained beyond normal retention cycles.

D. Cookies & Tracking Technologies

We use:

• Cookies
• Pixels
• Web beacons
• Tags
• Local storage
• Session storage
• Fingerprinting techniques (where legally permitted)
• Device signals
• Server logs

These technologies may function across sessions and across websites where permitted by partners.

4. HOW WE USE INFORMATION

We may use personal information to:

• Match users with providers
• Distribute and resell leads
• Optimize monetization
• Operate affiliate programs
• Improve ranking algorithms
• Analyze consumer behavior
• Detect fraud
• Enforce payment obligations
• Conduct marketing
• Comply with subpoenas
• Protect our legal rights
• Defend against litigation

We reserve the right to use anonymized or aggregated data for any lawful commercial purpose.

5. BUSINESS MODEL DISCLOSURE

Home Rank is a commercial advertising and lead generation platform.

We may:

• Sell leads
• Share leads with multiple providers
• Receive compensation for placement
• Operate performance-based partnerships
• Use retargeting campaigns

This sharing may constitute a “sale” or “sharing” under state privacy laws.

6. SHARING OF INFORMATION

We may share information with:

• Service providers
• Advertisers
• Lead buyers
• Data validation vendors
• Analytics platforms
• CRM providers
• Payment processors
• Hosting providers
• Fraud detection vendors
• Cloud providers
• Legal authorities
• Successors in merger/acquisition

We do not control how third parties process information once shared.

7. SALE OR SHARING OF PERSONAL INFORMATION

Under certain U.S. state laws, we may “sell” or “share” personal information through:

• Lead distribution
• Advertising cookies
• Targeted advertising
• Attribution tracking
• Cross-device marketing

To opt out, email: info@home-rank.com

Subject line: “Unsubscribe”

We may require identity verification.

8. DATA RETENTION

We retain data:

• For business purposes
• For audit compliance
• For advertising verification
• For fraud prevention
• For dispute defense
• For tax compliance
• For regulatory compliance

Retention periods may exceed 5 years.

Aggregated data may be retained indefinitely.

9. SECURITY DISCLAIMER

We implement commercially reasonable safeguards.

However:

• No system is fully secure
• No encryption guarantees immunity
• Internet transmission is inherently risky

You use the Platform at your own risk.

We disclaim liability for:

• Data breaches
• Cyber attacks
• Third-party vendor failures
• Government access
• Data interception

10. STATE PRIVACY RIGHTS

Residents of:

• California
• Virginia
• Colorado
• Connecticut
• Utah

May have rights to:

• Access
• Delete
• Correct
• Opt-out of sale/sharing
• Limit sensitive data use

Requests must be submitted to: info@home-rank.com

We may deny requests where legally permitted.

11. CALIFORNIA SPECIFIC DISCLOSURE

Categories collected may include:

• Identifiers
• Commercial information
• Internet activity
• Geolocation
• Inferences

We may sell or share for advertising purposes.

12. DO NOT TRACK

We do not guarantee response to Do Not Track signals.

13. CHILDREN

We do not knowingly collect data from individuals under 18.

If discovered, data may be deleted.

14. INTERNATIONAL USERS

The Platform is intended for U.S. users.

If accessed internationally, you consent to U.S. data processing laws.

15. MERGER OR ACQUISITION

In the event of:

• Sale
• Acquisition
• Bankruptcy
• Asset transfer

Personal data may be transferred as a business asset.

16. INDEMNIFICATION

You agree to indemnify Home Rank for:

• False submissions
• Unauthorized data submission
• Misrepresentation
• Legal claims arising from your use

17. CHANGES TO POLICY

We may modify this Privacy Policy at any time.

Continued use constitutes acceptance.

18. CONTACT